MUDA NUM MINUTO is a daily TV program aired on the public TV channel (RTP1 and RTP3) and radio (Antena 1) with suggestions on how Portugal’s citizens day-to-day life can be changed with the use of the internet.
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As the rise of Information and Communication Technologies (ICT) continues to accelerate, society is shifting evermore online. Unfortunately, there are many Portuguese who lack even basic digital capabilities and are dangerously underprepared for this phenomenon.
MUDA NUM MINUTO (“Change in a Minute”) is a digital literacy initiative that was launched by MUDA (Movement for an Universal and Digitally Active citizenship). MUDA was launched in Portugal in 2017, with the objective of contributing to a more advanced, inclusive and participative country. MUDA aims to reduce the number of citizens who have never accessed the internet and to increase the number of citizens with advanced digital skills. MUDA also means CHANGE in Portuguese.
MUDA NUM MINUTO is a daily TV program aired on the public TV channel (RTP1 and RTP3) and radio (Antena 1) with suggestions on how Portugal’s citizens day-to-day life can be changed with the use of the internet. This initiative is also available online on RTP Play, YouTube, Facebook and Instagram.
This initiative was born from the challenge of how to make the most impact to our target audience group while requiring as little of their time and attention as possible. The result was the creation of a series of 1-minute digital literacy programs that offer incredibly instructive and useful tidbits of information that increase digital competences, using media (TV and Radio). Examples of program topics include simple acts such as joining digital banking services, online shopping for groceries, making an appointment, how to search, online meetings, and even paying taxes.
The program brought together all of MUDA’s partners as content creators focusing on educating viewers on how to better use the internet in their personal or professional interactions.
The initiative just finished its second season, with over 370 programs in total. Estimated visualizations across all TV channels total more than 92,500,000 views and the third season is coming.
MUDA is composed of more than 40 of the top public and private organizations in Portugal.